“Driving medication adherence and pharmacy enrollment with dialysis clinic collaboration and outreach strategies to improve patient outcomes and empower patients to manage their disease.”
As the vice president of account management and marketing, Michelle Dias is responsible for growing FreseniusRx patient membership nationally and championing the pharmacy’s mission to change the practice of pharmacy from simply dispensing medications to playing an integral role in patient care. To accomplish these goals, Dias manages a nationwide team of account managers who work directly with Fresenius Kidney Care clinics and leadership, and she oversees the planning and execution of the pharmacy’s marketing and public relations initiatives.
During her tenure at FreseniusRx, Dias has collaborated with pharmacy and Fresenius Kidney Care leadership to develop an account management strategy that supports quality relationships with clinic staff and leadership aimed at improving patient outcomes. She created a robust portfolio of patient outreach materials to drive increased enrollment in the pharmacy. She also equipped the company’s account management team to optimize marketing tools and educate clinic staff so they can effectively promote FreseniusRx’s pharmacy services to dialysis patients.
Dias brings more than 17 years of experience implementing long-term marketing strategies, developing new products and brands, building strategic partnerships, and exceeding profit goals. Prior to joining FreseniusRx, she developed worldwide marketing and communication strategies as the global director of marketing for Biomedical Systems. She also served as vice president of marketing at Convenience Valet, an over-the-counter pharmaceutical packaged goods company, and held sales and marketing leadership positions at Berkshire Hathaway Companies. Dias began her career at Hormel Foods, where she received multiple awards, including the Chairman’s Inner Circle Award, annually awarded to just three out of 2,000 representatives.
In addition, Dias devotes her time to a number of philanthropic and professional associations, including serving as a board member and marketing chair for the National Kidney Foundation. She also supports committees for the St. Louis chapter of the Healthcare Businesswomen’s Association and Executive Connections, helping women optimize their career potential. Previously, she served on boards for the American Heart Association and the Multicultural Leadership Society for United Way, both in St. Louis.
Dias earned a bachelor’s degree in business from the University of Wisconsin – Stout, and completed a master’s degree in business administration from Missouri Baptist University.